Is your digital presence living up to its potential? Are visitors exiting your site without engaging in key activities? Is your social media messaging actually hitting the mark?
My comprehensive range of audits will evaluate every facet of your online presence. Choose from a Website and Social Media Audit Report, a Competitor Website and Social Media Audit Report or a UX / UI (User Experience) Usability Audit.
Find out where your website or social media accounts are not working, why and how to fix.
Website Audits: SEO and Social Media Audits
This audit will help identify areas for improvement in website optimisation, including keyword usage, meta tags, site structure, and overall content quality, ultimately enhancing the site’s visibility and ranking on search engine results pages (SERPs). Specifically, the audit will assess:
Website and Social Media Audit
Evaluation of website’s technical performance, content quality, and SEO effectiveness. Assessment of social media presence, audience engagement, and content strategy. Recommendations are included.
In terms of your website, I will assess how well it is optimised in terms of:
✔️ Keyword Analysis & Mapping
✔️ On Page / Content Optimisation
✔️ Blog Creation & Optimisation
✔️ Navigation- how information is broken down
✔️ Meta tags – Non-visible elements of a web page
✔️ ALT tags – Alternative text that can be displayed instead of an image
✔️ Semantic HTML – H1, H2 and H3 elements within a website
✔️ Duplicate Content- Having the same content on two or more URLs
✔️ Robots.txt- A text file that is used to direct web robots on how to crawl
✔️ Robots meta directives – Provides more firm direction on how to crawl
✔️ HTTP status codes- Server response to a browser’s request
✔️ Page Speed- Test how long it takes for your page to be ready
✔️ Canonicalisation- Checking for duplication issues
✔️ XML sitemap – To help search engine bots crawl a website
✔️ Incoming links pointing to client website
✔️ Features of their website (email, interactive chat, etc)
In regards to social media accounts, I will assess how well social channels are optimised in terms of:
✔️ Quality of the content being produced
✔️ Consistency of the content being produced
✔️ Current social media channels in terms of relevance and effectiveness
✔️ Engagement levels with its followers, posts and responses
✔️ Social media metrics, such as reach, engagement, click-through rates, and conversion rates
Competitor Website and Social Media Audit
With a comprehensive audit of your competitors’ online strategies (both website and social media), you will have the necessary insights you need to surpass them. Recommendations are included.
My analysis delves deep into the online operations of your key competitors, providing you with a clear understanding of their strengths and weaknesses. The Audit assesses:
✔️ How well competitor websites are being promoted;
✔️ Incoming links pointing to competitor websites;
✔️ How usable and accessible competitor websites are;
✔️ Services and products that are provided with prices information, delivery, etc;
✔️ New products and services featured;
✔️ Features of their website (email, interactive chat, etc);
✔️ How well their websites are optimised;
✔️ How competitors are performing across social media;
✔️ What social media channels competitors are placing emphasis on and how successful are they;
✔️ How interactive are they with their customers and where there are failings in their approach.
This competitor audit is essential for developing a strategy to outperform your competitors and succeed in your market. It is comprehensive and easy to understand, addressing competitor weaknesses and threats. With a clearer understanding of the online market landscape, you can stay ahead of the competition, drive your business forward and achieve success.
UX / UI (User Experience) Usability Audits
It’s vital to ensure that your digital platform resonates with your audience, providing not just information but an experience. A seamless, intuitive user experience (UX) is the cornerstone of a successful online presence, turning visitors into loyal customers. Specifically, the audit will assess:
UX (User Experience) / Usability Audit
A UX/Usability Audit is more than an evaluation; it’s a roadmap to a more engaging, intuitive, and successful website. Enhance user satisfaction, increase engagement, and drive conversions with a website that truly resonates with your audience. social media), you will have the necessary insights you need to surpass them. Recommendations are included.
We meticulously analyse and provide actionable insights in key areas, including:
✔️ Website Navigation: We evaluate the structure and intuitiveness of information access, ensuring users can find what they need with ease.
✔️ Clarity of Communication: Your message should be loud and clear. We assess how well your website communicates your core values and offerings.
✔️ Consistency is Key: A consistent user experience reinforces brand trust. We scrutinize your website’s consistency in design, messaging, and user interaction.
✔️ Language and Tone: The words you choose speak volumes. We review your site’s language to ensure it aligns with your brand and speaks directly to your audience.
✔️ Aesthetics, Brand, and Design: Your website is a digital extension of your brand. We ensure your site’s design reflects your brand ethos and engages users.
✔️ Engaging Users for Feedback: Active user feedback mechanisms are invaluable. We evaluate how your website captures user feedback to foster improvement.
✔️ Support and Guidance: We assess the availability and accessibility of help and documentation, ensuring users have support when needed.
✔️ Empowering User Control: Users should feel in command. We examine the degree of control users have over their interactions with your website.
✔️ Beyond the Basics: Technical performance and other nuanced elements play a crucial role. We identify and address these to enhance overall UX.
Why Utilise My Services?
From content and SEO to technical aspects and user experience, I can assess every area of your online presence.