SEO Copywriting & Content Marketing Consultancy in Belfast and Northern Ireland
Most businesses know they need better content on their website, but aren’t sure where to start or don’t have the time to do it properly. I help with both. Whether you need someone to write your website pages, blog posts, and meta tags, or you want a clear plan your team can follow, I’ll make sure your content is written for real people and optimised for Google.
Here’s what’s included:
SEO Copywriting
Writing web pages, product descriptions, meta titles and descriptions, all optimised for search and written to convert visitors into enquiries
Content Audit
A review of your existing website content, social media, and emails to identify what’s working, what’s not, and what’s missing.
Content Plan Creation
A practical content plan tied to your business goals; what to publish, where, when, and why. Something you can actually follow and implement.
Competitor Research
Analysing what content your competitors are producing, what’s ranking for them, and where the gaps are that you can take advantage of.
Blog Articles
Blog posts written for your audience and optimised for search; targeting the questions and topics your potential customers are actually searching for.
Website Content Development
Writing or rewriting your website pages, from homepage to service pages, so they’re clear, well-structured, and optimised for search.
How I work
I start by understanding your business, your audience, and what you’re trying to achieve. If you already have content, I’ll audit what’s there first so we’re not starting from scratch. From there, I either create the content myself or build you a plan with clear guidelines your team can follow. Everything is written in plain English, optimised for the searches that matter to your business, and delivered in a format you can use straight away.
Check out the Results From Real Projects
Case Study 2– Workplace Assessment Provider
Result: an increase of 500% traffic
Case Study 3- Established B2B Website
Result: an increase in 44% User Engagement
Content for SEO and AI Search
The content I write is structured for two audiences: traditional search engines and AI-powered search tools. Google ranks well-structured, relevant content. AI tools like ChatGPT and Google’s AI Overviews cite content that provides clear, direct answers to specific questions, with proper headings, evidence, and depth.
Every page and blog post I write targets both. That means using the longer, conversational search phrases (long-tail keywords) that AI tools favour, structuring FAQs so each answer can be extracted cleanly, and writing with enough specificity and local detail that AI engines treat the content as authoritative. A page about “wedding invitation printing options in Northern Ireland” with specific product details and local knowledge will outperform a generic page about wedding printing in both Google results and AI-generated answers.
I teach content marketing at CIM Level 4 and Level 6. The same frameworks I teach, search intent analysis, content auditing, keyword mapping, are what I apply to every client project.