Discover the impact of social media marketing. I utilise the full potential of social media platforms to drive sales, generate leads, and enhance your business’s online presence. This is achieved through a strategic combination of data-driven campaigns and innovative content creation.
Data from Sprout Social shows that 57% of consumers follow a brand’s social page for updates on products or services. It makes sense then that engaging content that fosters connections and builds a strong community is essential for any business developing their business online.
I provide social media marketing management, which involves planning, creating, and publishing content on various social media platforms such as Facebook, Instagram, LinkedIn, Pinterest, TikTok, and Twitter.
What I Do
I will leverage your social media channels as a crucial component of a comprehensive, omnichannel approach to marketing. I ensure that your social media strategy aligns with your broader digital goals to build a strong online community, foster engagement, gather feedback, educate and engage.
With my expertise in social media management, your online presence will be optimised. I design and execute social media campaigns and strategies aimed at maximising audience engagement and enhancing your brand’s digital presence. My goal is to serve as a seamless extension of your brand, consistently conveying your tone, brand and personality in all content.
Social Media Marketing and Management Services
Social Media Account Management
I manage all aspects of your social accounts, from content creation and audience engagement to strategy and analytics, to keep your accounts active and engaging; driving sales and leads.
Social Media Content Creation
Studies indicate that over 50% of consumers turn to social media for product research. I craft organic social content that captivates your followers and drives ‘purchase’ decisions from your followers.
Outsourced Social Media Marketing Management
I can design, implement, and manage social campaigns tailored to your business needs. With a full suite of digital marketing services, I can provide the support you need, when you need it, acting as a seamless extension of your in-house team.
Social Reputation Management & Listening Services
Using innovative social listening and research methods, I will help keep your business’ online presence relevant and informed on the talk surrounding your sector.
- Find out what people are saying about your business online
- Find out what people are saying about your competitors
- Flag mentions of your brand
- Flag comments, retweets, and posts that mention your brand
- Flag any misinformation and locate source of mis-information
- Respond to feedback, negative or positive
- Monitor channels regarding brand, competitors, products and keywords
I will provide you with the tools to understand how people feel about your brand and give you the chance to engage and proactively react to your customers.
Social media marketing has evolved and strategic social media management can help boost sales, expand your audience, and provide valuable insights into customer perceptions of your brand and services.
Your social media should never be treated as an afterthought from your marketing strategy, but rather as an integral component of it. A well-crafted social media strategy can deliver numerous benefits that support your marketing objectives. I know that no two businesses are the same. That is why I tailor social media solutions to meet the unique needs and goals of each of my clients. I work closely with you to get to know your business, target audience, and competition. From this, I develop a bespoke digital strategy that leverages the full potential of social media to drive results.
Social Media Audit
I will evaluate the performance and strengths of your current social platforms, pinpointing areas for improvement to build a comprehensive, targeted social strategy and content plan.
Strategic competitor analysis
I will compare your social media presence to your competitors to understand the messages your customers are receiving and ensure your strategy utilises this information.
Strategy Creation and Development
I will create a comprehensive plan that outlines your social media campaign for the next 6 months or a year, including the types of content, posting schedule, and KPIs to be measured.
Knowing your customers is crucial for any marketing strategy. If you don’t already have personas identified, I will help you understand who they are and how they behave on social media.
Social channel development
There are many social media channels to choose from, but not all are suitable for your business. I will identify the best platforms for your goals, whether it’s building shopping interfaces on Pinterest and Instagram, utilising Facebook’s targeting capabilities, or leveraging LinkedIns B2B potential.
Social & paid media strategies
With a clear direction and target audience in mind, I will outline how to bring your brand to life across your social media channels.
Social Media Ads & Creative Assets
I will create campaign schedules with custom media assets, such as premium stock photography, custom graphics, client-provided materials, or video, to ensure your posts look professional and generate engagement. I will work with video and design experts to ensure your message is clear, professional and effective.
Campaign build and approval
When the research and social media marketing strategy is put into action, I will be responsible for overseeing your social media activity while you retain complete ownership of your accounts. All scheduled posts will be reviewed and approved by you, giving you complete control over what gets posted to your social media accounts. Specialist social media management software such as Publer will be utilised to determine the best time for your posts to go live.
Reporting and analytics
I will provide reports on metrics relevant to your KPIs, typically on a weekly or monthly basis, as agreed.