Discover the impact of social media marketing. Drive sales, generate leads, and enhance your business’s online presence through a strategic combination of data-driven campaigns and innovative content creation.

Data from Sprout Social shows that 57% of consumers follow a brand’s social page for updates on products or services. It makes sense then that engaging content that fosters connections and builds a strong community is essential for any business developing their business online.
I provide social media marketing management, which involves planning, creating, and publishing content on various social media platforms such as Facebook, Instagram, LinkedIn, Pinterest, TikTok, and X.

Social Media Audit

Identify strengths, weaknesses, and opportunities for improvement, paving the way for enhanced engagement and reach.

Content Strategy and Planning

Develop a cohesive and effective content plan that resonates with your audience and supports your business goals.

Social Media Competitor Analysis

Understand competitors’ tactics, refine your approach and stand out in the digital landscape.

Content Creation

Craft compelling, brand-aligned content that engages your audience, tells your story, and drives meaningful interactions on social media.

Social Media Platform Optimisation

Maximise impact by optimising profiles for visibility, engagement, and alignment with brand values.

Insights and Analysis

Leverage data-driven insights to refine your social media strategy to deliver tangible results.

My Approach to Social Media Management

I will ensure that your social media strategy aligns with your broader digital goals to build a strong online community, foster engagement, gather feedback, educate and engage.
With my expertise in social media management, your online presence will be optimised. I will design and execute social media campaigns and strategies aimed at maximising audience engagement and enhancing your brand’s digital presence. My goal is to serve as a seamless extension of your brand, consistently conveying your tone, brand and personality in all content.

Why Utilise My Services?


I strictly follow ethical practices, serving only one client per niche in each location and adhering to Google’s guidelines.


With extensive experience, I stay ahead of industry trends, offering comprehensive in-house SEO services and staying updated with the latest changes.


I provide personalised strategies to align with your unique business goals and budget, ensuring precise audience targeting for optimal results.


My clear and insightful reporting keeps you informed, while flexible month-to-month wcontracts provide peace of mind.

Common Questions Asked about Social Media Marketing Management

I manage all aspects of your social accounts, from content creation and audience engagement to strategy and analytics, to keep your accounts active and engaging; driving sales and leads.

The following is a breakdown of what is involved in working with any social accounts:

Social Media Audit

I will evaluate the performance and strengths of your current social platforms, pinpointing areas for improvement to build a comprehensive, targeted social strategy and content plan.

Strategic competitor analysis

I will compare your social media presence to your competitors to understand the messages your customers are receiving and ensure your strategy utilises this information.

Strategy Creation and Development

I will create a comprehensive plan that outlines your social media campaign for the next 6 months or a year, including the types of content, posting schedule, and KPIs to be measured.

Identify personas

Knowing your customers is crucial for any marketing strategy. If you don’t already have personas identified, I will help you understand who they are and how they behave on social media.

Social channel development

There are many social media channels to choose from, but not all are suitable for your business. I will identify the best platforms for your goals, whether it’s building shopping interfaces on Pinterest and Instagram, utilising Facebook’s targeting capabilities, or leveraging LinkedIns B2B potential.

Social & paid media strategies

With a clear direction and target audience in mind, I will outline how to bring your brand to life across your social media channels.

Social Media Ads & Creative Assets

I will create campaign schedules with custom media assets, such as premium stock photography, custom graphics, client-provided materials, or video, to ensure your posts look professional and generate engagement. I will work with video and design experts to ensure your message is clear, professional and effective.

Campaign build and approval

When the research and social media marketing strategy is put into action, I will be responsible for overseeing your social media activity while you retain complete ownership of your accounts. All scheduled posts will be reviewed and approved by you, giving you complete control over what gets posted to your social media accounts. Specialist social media management software such as Publer will be utilised to determine the best time for your posts to go live.

Reporting and analytics

I will provide reports on metrics relevant to your KPIs, typically on a weekly or monthly basis, as agreed.

Social Media Content Creation encompasses developing and sharing engaging, relevant, and valuable content tailored for social media platforms to interact with the audience, build brand awareness, and drive engagement. This includes various forms of content such as text posts, images, videos, infographics, live streams, and stories, crafted to resonate with the target audience and encourage interaction.

I can design, implement, and manage social campaigns tailored to your clients’ business needs. With a full suite of digital marketing services, I can provide the support you need, when you need it, acting as a seamless extension of your in-house team.

Using innovative social listening and research methods, I will help keep your business’ online presence relevant and informed on the talk surrounding your sector.

  • Find out what people are saying about your business online
  • Find out what people are saying about your competitors
  • Flag mentions of your brand
  • Flag comments, retweets, and posts that mention your brand
  • Flag any misinformation and locate source of mis-information
  • Respond to feedback, negative or positive
  • Monitor channels regarding brand, competitors, products and keywords

Understanding the intricacies of social media marketing is where I excel. My tailored strategies are designed to enhance your brand’s identity, making it resonate with your audience across various platforms including Facebook, Instagram, TikTok, X (formerly Twitter), Snapchat, Pinterest, YouTube, and LinkedIn. My approach involves creating captivating content that aligns with your services and products while maintaining the unique voice of your brand.

At AdvanSEO, I offer end-to-end social media management services that cover everything from content creation to audience engagement and business outreach. My goal is to expand your reach and ensure your content captures the attention of a wider audience. I manage your social media on a month-to-month basis, providing content that not only engages but also reflects the essence of your brand.

My expertise in paid social media advertising, particularly on platforms like Facebook and Instagram, enables me to craft campaigns that are not only cost-effective but also highly targeted. I will ensure your campaigns are set up correctly, utilising compelling messages and visuals to reach the right audience at the ideal time, maximising the return on your advertising investment.

My social media content and growth strategies are built on a deep understanding of your business goals and the channels that best align with them. I focus on growing your follower base and ensuring high engagement rates with your posts.

I will collaborate with you to ensure all your social media channels are fully optimised, conducting thorough audits and providing actionable recommendations. My strategic planning services, content brainstorming, and regular post management will ensure that your social media efforts are cohesive, targeted, and effective.

AdvanSEO takes the burden of social media management off your shoulders, allowing you to focus on what you do best. From creating and scheduling content across your channels to increasing your brand’s visibility, I handle it all. Partner with me, and I can streamline your social media management, giving you back valuable time.

I design and manage social media advertising campaigns aligned with your digital strategy, ensuring they deliver the desired results. My analytical approach allows me to measure the impact of your social media marketing, providing insights that help refine your strategies for even greater efficiency.

Social Media Management and Marketing Services in Northern Ireland

Social media marketing has evolved and strategic social media management can help boost sales, expand your audience, and provide valuable insights into customer perceptions of your brand and services.

Your social media should never be treated as an afterthought from your marketing strategy, but rather as an integral component of it. A well-crafted social media strategy can deliver numerous benefits that support your marketing objectives. I know that no two businesses are the same.

I tailor social media solutions to meet the unique needs and goals of each of my clients. I work closely with you to get to know your business, target audience, and competition. From this, I develop a bespoke digital strategy that leverages the full potential of social media to drive results.

At AdvanSEO, I am committed to connecting, engaging, and growing your audience through strategic social media marketing. My comprehensive services are designed to make social media a powerful tool for your Northern Ireland business, enhancing your brand’s visibility, engagement, and customer loyalty. Let me navigate the complexities of social media marketing and unlock its full potential for your business.

Harnessing the potential of social media is essential for modern businesses to maintain high visibility and engage effectively with their audience. AdvanSEO specialises in transforming your social media presence into a dynamic force within your industry, leveraging our expertise to save you time and effort while achieving remarkable results.