SEO & Digital Marketing Consultancy in Belfast, Northern Ireland
SEO, content, audits, training, and AI search readiness for businesses across Belfast, Northern Ireland, and the UK.
Every service I offer is built around your specific business, your audience, your competitors, and your budget. I work with B2C and B2B companies of all sizes, from sole traders to established organisations with in-house teams.
Search is changing. Google’s AI Overviews, ChatGPT, and tools like Perplexity are reshaping how people find businesses online. I build AI search visibility into my SEO, content, and audit work as standard, so your business stays visible across both traditional and AI-driven search. You can read more about this in my guide to AI Search and GEO.
SEO Copywriting & Content Marketing Consultancy
Blog posts, web pages, meta tags, case studies, emails and social content
Writing and content planning that works for your customers and for search engines. Website pages, blog posts, meta tags, content audits, and content strategies, all built around the keywords and questions your audience is actually searching for. Content is also structured for AI citability, so it can be picked up by tools like ChatGPT and Google’s AI Overviews.
Website, SEO & Social Media Audits
Find out exactly what’s working, what isn’t, and what to fix first
A thorough review of your website’s SEO health, content quality, technical setup, competitor positioning, and AI search readiness. You get a prioritised list of what to fix, not a 50-page report that gathers dust. Every audit now includes an AI visibility check covering crawler access, content structure for AI citation, and schema markup.
SEO Training / Digital Marketing Mentoring
One-to-one or team training so you can manage your own SEO and digital marketing
Practical, one-to-one training for business owners or teams who want to build their own SEO and digital marketing skills. I’m a CIM associate tutor and Go Succeed NI approved mentor, which means funded training support may be available. Training now includes AI search and GEO as a core topic.
Digital Marketing Account Management
Ongoing SEO and digital marketing management so you can focus on running your business
Monthly packages covering ongoing SEO, site updates, content, and performance reporting. If you want someone to handle your digital marketing so you can focus on running your business, this is the service for you.
About me
I’m Noreen Pickering, and I’ve been working in SEO and digital marketing since 1999. I’m an approved Go Succeed NI mentor, an Intertrade Ireland consultant, and I teach SEO and Paid Search at Level 4 and Level 6 for the Chartered Institute of Marketing. I work with one client per niche in any local area, so you’ll never be competing with another client of mine for the same search terms.
FAQs
Most businesses start seeing measurable position improvements within three to six months of targeted SEO work. Pages already ranking between positions 8 and 20 for relevant terms can move to page one more quickly. New pages targeting competitive terms like “SEO Belfast” take longer because they need to build authority over time.
Yes. Most of my clients are based across Northern Ireland including Derry, Antrim, Down, Armagh, and Fermanagh, and I also work with businesses in Ireland and the UK. Most work is done remotely with no need for in-person meetings (though I enjoy meeting up with my lovely clients for a coffee and chat!).
Every engagement starts with a full audit covering technical health, on-page optimisation, content quality, and backlink profile. From there I build a specific action plan and work through it systematically. You receive regular reporting that shows what has been done, what has changed, and what is next.
No. All arrangements are month-to-month with no lock-in. You stay because the work is delivering, not because you are contractually obliged to.
No. I take on one client per niche in any local area. That means your SEO work never competes against itself.
AI tools like ChatGPT, Perplexity, and Google’s AI Overviews are changing how people find businesses online. I build AI search visibility into every SEO strategy as standard, ensuring clients are positioned for both traditional search rankings and AI-generated responses.