SEO Training & Digital Marketing Mentoring for Belfast and Northern Ireland Businesses
Most small businesses in Northern Ireland don’t have a dedicated marketing person. You’re running the business, answering calls, managing staff, and SEO or social media gets pushed to the bottom of the list. That’s exactly the situation my training and mentoring is designed for.
What I Cover in Training & Mentoring Sessions
Every programme is built around your business, your website, and your actual Google data, not generic slides. Here’s what most clients work on:
SEO Foundations How search engines find and rank your site. Keyword research for your market, on-page optimisation, Google Search Console setup, and tracking what’s actually working. Suitable for complete beginners.
Content & Copywriting Writing website pages, blog posts, and social media content that serves both your customers and Google. Includes content planning, brief creation, and how to keep a publishing schedule realistic.
Local SEO & Google Business Profile Getting found for “[your service] + Belfast/NI” searches. Google Business Profile optimisation, review management, local citations, and how local pack rankings work.
Paid Advertising Basics Google Ads and Meta Ads fundamentals. Setting budgets, writing ads, reading reports, and knowing when to scale or stop. I teach CIM Level 4 Paid Search, so this goes beyond surface-level tips.
AI Search and Generative Engine Optimisation (GEO) How Google’s AI Overviews, ChatGPT, Perplexity, and similar tools are changing the way people find businesses online. What your website needs to do to stay visible as search evolves. Covers AI crawler access, content structuring for AI citation, schema markup, llms.txt, and how to monitor your AI search visibility. I wrote a detailed guide to AI Search and GEO that covers the full picture, and this topic is now part of every training programme I deliver.
How the Training Works
Sessions are one-to-one, either in person across Belfast and Northern Ireland or over Zoom. We start with a full review of where your digital marketing stands today: your website, your Google visibility, your competitors. Then we build your training programme from there.
Why Train With Me
I teach this professionally
I’m a CIM associate tutor delivering Level 4 and Level 6 SEO and Paid Search qualifications at North West School of Marketing. Your training draws on the same structured methodology, adapted for your business.
Your website, not a textbook
Every session uses your actual site, your Google Analytics, your Search Console data. You leave each session having made real changes, not just taken notes.
Extensive experience
I’m a Go Succeed NI approved mentor and Intertrade Ireland consultant. I’ve delivered training through Innovate NI, Women in Business NI, NORIBIC, and the Digital Growth Programme. I understand how NI businesses work.
No jargon, no overwhelm
I’ve trained business owners who had never logged into Google Analytics and marketing teams at blue-chip companies. I meet you where you are and build from there.
Check out the Results From Real Projects
Case Study 2– Workplace Assessment Provider
Result: an increase of 500% traffic
Case Study 3- Established B2B Website
Result: an increase in 44% User Engagement
I’ve worked with everyone from sole traders to government departments across Northern Ireland, in sectors including hospitality, financial services, engineering, tech, and telecoms. The training approach adapts accordingly. A one-person startup needs different things than a 20-person marketing team. Not looking for training? If you’d rather hand your digital marketing over entirely, see my account management service.