The following are some example case studies from work I have recently carried out. If you require further information on any of them or are looking more information on other work, please contact me
Print Ready Dublin
From startups to corporations, to various industries including healthcare, retail, IT, education, and more; Print Ready is a family run print shop in Dublin, offering design / print services across Ireland for over 30 years.
One Ireland’s most respected design printers, Print Ready provides exceptional service and high-quality results through their team of experienced designers and print specialists.
Requirements:
- Website required new and updated content
- Social accounts to be updated on a regular basis and curated in a targeted manner
- Optimised blog articles created on regular basis
- Website optimised for SEO
Services provided:
- Management of business social accounts
- Content gap analysis, content recommendations and creation;
- Content creation for blogs
- Client liaison and reporting
Solution:
After identifying several areas that required new or rewritten content, I took charge of creating new content that effectively addressed the gaps in the existing content.
To ensure a consistent brand voice across all platforms, I worked closely with design team to update all social accounts with a well-balanced mix of engaging blog articles and informative company information.
Results:
My work led to a significant, overall improvement in the client’s website traffic and engagement across the social channels. The new content created also helped to improve the website’s SEO, resulting in higher search engine rankings and increased organic traffic.
Example Rankings:
- Van signage Ireland: 1
- Van signage Dublin: 1
- Memorial cards Dublin: 3
- Print shop Dublin: 3
- Cardboard cutout Ireland: 2
Go Box Self Storage Belfast
Go Box is Belfasts leading self storage solution for homes, businesses and students in the Greater Belfast area.
Their most popular mobile self storage unit is delivered to your home or office. This is then loaded and locked and Go Box collect and store it at their secure, central storage centre in central Belfast.
Requirements:
- Website required new and updated content
- Social accounts to be updated on a regular basis and curated in a targeted manner
- Optimised blog articles created on regular basis
- Website optimised for SEO
- Management of all accounts on monthly basis
Services provided:
- Management of business social accounts
- Content gap analysis, content recommendations and creation;
- Content creation for blogs
- Client liaison and reporting
- Optimisation of website content and articles
- Account management
Solution:
Each month, I create SEO-optimised content to assist with optimised search engine indexation. I also ensure the website is readily found at the top of SERPs for specific, targeted phrases. I have also developed and executed paid campaigns.
Results:
The website has seen month on month improvement in rankings and traffic.
Example Rankings:
- Domestic self storage: 1
- Archive self storage: 1
- Student self storage: 1
- Mobile storage units: 2
- Belfast self storage: 2
“AdvanSEO Digital Marketing have really taken our website and social media rankings to the next level. They quickly got to grips with our key words strategy, massively improved the performance of our blogs and rapidly increased the exposure of our brand and services to the best clients”.
ABL Group (Incorporating Digney Grant and McGrady Insurance)
Northern Ireland’s leading insurance broker, focusing on commercial, corporate, motor trade, agricultural, hospitality and personal lines.
Along with McGrady Insurance and Digney Grant, ABL Group is part of Global Risk Partners Limited (GRP), one of the top three independent broking groups in the UK.
Requirements:
McGrady Insurance & Digney Grant websites required new and updated content;
ABL Group, McGrady Insurance & Digney Grant Social accounts not updated on a regular basis or curated in a targeted manner;
Monthly reporting of traffic to website and social accounts, regular updates
Services provided:
• Management of three social accounts; LinkedIn, Google Business & Twitter for ABL Group, McGrady Insurance & Digney Grant;
• Content gap analysis, content recommendations and creation;
• Client liaison and reporting
Solution:
In terms of McGrady Insurance & Digney Grant websites, I identified several areas that required new or rewritten content. I created new content that addressed the gaps in the existing content.
Working with design support, I ensured all social accounts accounts were updated with the latest relevant industry news, as well as updates from each business.
Results:
My work led to a significant, overall improvement in the client’s website traffic and engagement across the social channels. The new content created also helped to improve the website’s SEO, resulting in higher search engine rankings and increased organic traffic.
“Noreen is a very effective and conscientious marketing professional and her expertise was invaluable to ABL Group over the past 2 years. Her creativity and digital skills have been a great help to our business and we would recommend her to other businesses.”