SEO Consultant in Belfast: More Visibility, More Leads, Less Guesswork

I’m Noreen Pickering. I’ve been doing SEO and digital marketing for over 20 years, working with businesses across Northern Ireland, Ireland, and the UK. I help companies show up where their customers are searching and turn that visibility into actual enquiries.

Search has changed. Google now places AI-generated summaries above traditional results on many searches. ChatGPT, Perplexity, and Google’s AI Mode are replacing the ten blue links for a growing number of your potential customers. I help clients stay visible across both traditional search results and these newer AI-driven channels. If you want to understand what is happening, read my guide to AI Search and GEO for Northern Ireland businesses.

Whether you need a full SEO strategy, a one-off audit, someone to look at your site and tell you what is wrong, or help preparing your business for AI search, everything I do is built around your business, your goals, and what is realistic for your budget.

I work with businesses of all sizes, from sole traders and startups through to established companies with in-house teams. Some clients hand everything over to me. Others want to learn how to do more of it themselves. Either way works.

I’m an approved Go Succeed NI mentor, an Intertrade Ireland consultant, and a CIM associate tutor, so depending on your situation, there may be funded support available to help cover the cost of working with me.

approved consultant go succeed, approved tutor cim, approved mentor
Approved Consultant Go Succeed, Approved Tutor CIM, Approved Mentor InterTradeIreland

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Get a free SEO quote. Tell me what you need and I’ll get back to you within 24 hours.

Request for Quote (#3)

SEO and Digital Marketing Services

SEO / Search Engine
Optimisation

On-page, technical, local, and off-page SEO grounded in keyword research. I also build AI search visibility into every strategy, to get found in Google results and AI tools like ChatGPT and Perplexity.

How I approach SEO →

SEO Copywriting & Content Marketing

I write website pages, blog posts, and articles that rank and read well.
From with search intent, what your audience is looking for and what will answer their question.

Content services →

Website, SEO & Competitor Audits

A thorough look at your site’s performance, your search visibility, and where your competitors are doing things you’re not. You’ll get a prioritised list of what to fix .

What an audit covers →

Digital Account Management Packages

If you’d rather hand the whole thing over, I offer monthly packages that cover ongoing SEO, site updates, and performance reporting. You stay informed without having to manage it yourself.

Monthly packages →

SEO Training & Mentoring

Practical, one-to-one training for business owners or marketing teams who want to handle SEO in-house. I’m an approved Go Succeed NI mentor, which means funded support may be available.

Training options →


Client Feedback..

  • “Strategic Thinker”

    “Noreen is a very conscientious, meticulous individual and very assiduous in her work. Noreen is a strategic thinker with well thought-out & considered ideas. Noreen’s working style is consultative with the teams she works with but also decisive when key decisions need to be made and acted on quickly”.

  • “Clear Understanding of SEO”

    “I have hired Noreen to carry out search engine optimisation projects for a number of hotel and tourism organisations. Noreen has a very clear understanding of search engine optimisation and has excellent organisational and project management skills. I would highly recommend her”.

  • “Consummate Professional”

    I have known Noreen for many years. She is a pleasure to work with and a consummate professional. Her no BS approach is refreshing in this industry.

About Me

I’ve spent over 20 years working hands-on with businesses, from sole traders to larger organisations, helping them get more from their websites and their marketing. Most of my clients are in Northern Ireland, though I work across Ireland and the UK too.

Find out more about me and my approach, check out my LinkedIn profile, read some recent testimonials or case studies.

I am an approved mentor on the Go Succeed NI Business Support programme, an approved consultant with Intertrade Ireland and an approved associate Chartered Institute of Marketing (CIM) Tutor.

approved consultant go succeed, approved tutor cim, approved mentor
Sharpen Your Edge_ A Comprehensive Guide to Conducting an SEO Audit
Sharpen Your Edge_ A Comprehensive Guide to Conducting an SEO Audit

What You’re Actually Getting

  1. Over 20 years of doing this. I started in SEO before most businesses knew what it was. That depth of experience matters when Google changes the rules, which it does constantly.
  2. Credentials that aren’t self-awarded. Go Succeed NI mentor. Intertrade Ireland consultant. CIM associate tutor. These are vetted programmes, not LinkedIn badges.
  3. Someone who knows this market. I’m based in Belfast and most of my work is with Northern Ireland businesses. I understand the local search landscape and what it takes to compete in it.
  4. No mystery about what I’m doing or why. You’ll know what I’m working on, what it’s costing, and what results it’s producing. I send reports you can actually understand.
  5. Someone who understands where search is heading. Google’s AI Overviews now appear on roughly half of all searches. AI tools like ChatGPT are answering the questions your customers used to type into Google. I help clients adapt their content and technical setup so they stay visible as search evolves, not just in traditional rankings but in AI-generated results too. Read my guide to AI Search and GEO.

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