SEO Services for Belfast and Northern Ireland Businesses

Is your website not getting found? Has traffic fallen and you do not know why? Have you redesigned your website and traffic has disappeared?

Whatever the issue, my SEO services will get your website appearing in relevant search results in Google, bringing more qualified, targeted traffic to your site.

In 2026, SEO is not only about ranking in a list of blue links. Google’s AI Overviews now sit above traditional results on many searches, and a growing number of people are searching directly in AI tools like ChatGPT and Perplexity. I build both traditional search rankings and AI search visibility into every strategy I deliver.

What’s Included in Search Engine Optimisation (SEO) Services?

On-Page SEO

Making sure your website’s content, page titles, headings, and structure are all working together so Google understands what each page is about, and ranks it accordingly.

Read more about On-Page SEO

Off-Page SEO

Building your website’s authority and reputation through quality backlinks and online mentions, so search engines see your site as a trusted source in your industry.

Read more about Off-Page SEO

Technical SEO

Fixing the behind-the-scenes issues: site speed, crawlability, indexing problems, mobile performance, that can silently hold your rankings back.

Read more about Technical SEO

Local SEO

Getting your business visible in local search results and Google Maps so that people nearby who are actively looking for what you offer can find you first.

Read more about Local SEO
SEO services for higher Google rankings
SEO services for higher Google ranking

Search engines evaluate context, user intent, and the quality of your content. AI search tools go further, pulling information from multiple sources to generate a single answer. Your website needs to perform well in both environments.

I use four areas of SEO to build a strategy that fits your business and your local market:

  1. On-Page SEO: Content, meta tags, page structure, and internal linking, all optimised for both Google rankings and AI citability.
  2. Off-Page SEO: Building your site’s authority through quality link building and brand visibility.
  3. Technical SEO: Making sure Google and AI crawlers can access, crawl, and index your site properly. This includes checking access for GPTBot, ClaudeBot, and other AI crawlers.
  4. Local SEO: Google Business Profile optimisation, local citations, and location-specific content so nearby customers find you first, in traditional search and in AI-generated local recommendations.

Every strategy is specific to your business. I look at your site, your competitors, your keyword landscape, and where your best opportunities are before recommending anything.

Contact me to discuss your SEO requirements.

SEO and AI Search in 2026

Google now displays AI-generated summaries at the top of many search results. Around 60% of Google searches end without the user clicking any website, and when AI Overviews appear, that figure rises sharply. At the same time, people are searching directly inside AI tools. ChatGPT, Perplexity, and Google’s AI Mode generate answers that name specific businesses and link to specific sources.

This is sometimes called Generative Engine Optimisation (GEO). It works alongside traditional SEO, not instead of it. The content principles that help you rank in Google, clear structure, specific answers, genuine expertise, are the same principles that get your content cited by AI tools.

I include AI search readiness in every SEO engagement. That means checking your robots.txt for AI crawler access, structuring your content so AI engines can extract and cite it, implementing schema markup, and targeting the longer, conversational queries that AI search favours.

If you want to understand the full picture, read my guide to AI Search and GEO for Northern Ireland businesses.

Why Work With Me

One Client Per Niche

I only take one client per service category in each local area. Your SEO work never competes against another client of mine.

SEO and AI search:

Your strategy covers Google rankings and AI search visibility. I am one of a small number of consultants delivering GEO and SEO work.

No Lock In Contracts:

No lock-in. If the work is not delivering, you stop. I keep clients by getting results, not by tying them into contracts.

Clear Reporting:

You’ll always know what’s been done, what’s changed, and what’s next. No jargon-heavy PDFs you’ll never open.

20+ years Experience

I teach SEO and Paid Search at CIM Level 4 and Level 6. The same structured methodology goes into your strategy.

My Approach to SEO

Every project starts with a full audit of your website: technical health, content, backlink profile, and how you’re currently showing up in search. From that, I put together a clear SEO action plan that sets out exactly what needs to happen and why. No guesswork, no busywork; just the things that will actually move your site forward.

Ready to get your website working harder?

Contact me to find out how I can make your website work.


Check out the Results From Real Projects

Case Study 1– NI Print Business

Result: an increase of 573% traffic

Read the full case study

Case Study 2– Workplace Assessment Provider

Result: an increase of 500% traffic

Read the full case study

Case Study 3- Established B2B Website

Result: an increase in 44% User Engagement

Read the full case study

Frequently Asked Questions Asked about SEO

SEO is the process of improving your website so it appears higher in search results for the terms your potential customers are using. It covers your content, your site structure, technical setup, and your reputation online. If your website does not rank for the searches that matter to your business, you are losing potential customers to competitors who do.

Pricing depends on the scope of work. Monthly SEO retainers start at £400. A one-off audit is priced separately. Contact me with details of what you need and I will give you a clear quote with no hidden costs.

It depends on your starting point, your industry, and how competitive the keywords are. Fixing technical problems and on-page issues can produce noticeable changes within weeks. More competitive terms typically take three to six months of consistent work. Highly competitive keywords in crowded markets can take longer. There are no shortcuts worth taking.

Google’s AI Overviews now appear above traditional results on many searches, and tools like ChatGPT and Perplexity are answering the questions your customers used to type into Google. If your content is not structured for these tools, you are missing a growing share of your potential audience. I include AI search readiness as part of every SEO strategy. For a full explanation, read my guide to AI Search and GEO.

SEO builds organic visibility that continues working without ongoing ad spend. PPC (pay-per-click) gives you immediate visibility but stops the moment you stop paying. Most businesses benefit from both, but SEO is the long-term foundation. I also teach CIM Level 4 Paid Search, so I can advise on how to balance the two.

At minimum, review your SEO quarterly. Search engine algorithms change, competitors make changes, and your own content goes stale. I also recommend checking your AI search visibility regularly, as the tools and their citation behaviour are evolving quickly. I offer ongoing monthly SEO management for clients who want this handled for them.