Is your website not getting found online? Has website traffic diminished and you don’t know why? Have you just redesigned your website and found out that traffic has disappeared? Whatever the reason, my SEO (Search Engine Optimisation) Services will ensure your website appears in relevant search results in search engines like Google, bringing more qualified traffic to your website.
Search Engine Optimization (SEO) is the process of optimising a website to improve its visibility and ranking on major search engines such as Google and Bing. To do this, changes are made to the website’s design, content, and technical infrastructure. These changes will help ensure the website is optimised for search engine indexation.
There are many factors that impact website ranking. Search engines such as Google uses a complex algorithm to rank websites. This include assessing the quality of the content, loading speed mobile-friendliness, links within the site and pointing to it, as well as user experience and click through rate (there are many Google factors that use to rank, these are just some).
The purpose of SEO is to increase long term, organic traffic to a website to improve visibility on search engine results pages (SERPs). To achieve this, I will work to make your business website as compatible with search engines like as possible.
What Can Search Engine Optimisation (SEO) Do for Your Business?
Carried out correctly, SEO will improve the online presence of your business website and achieve a large number of high positions for relevant search phrases on the major search engines. It will:
- Establish a comprehensive presence on the major search engines under a variety of search phrases relevant to your business and specific to the area and market you wish to promote to;
- Drive targeted traffic/ visitors to your website
- Minimises the gap between what web users are looking for and the placement of your business
- Develop your online presence and online brand
- Achieve high ranks on the natural listings;
- increase brand penetration and therefore optimise the brand ‘message’;
- Raise your business profile and draw potential customers to your website and place your business in the mind of those looking for your services
By attaining, maintaining and improving these positions, SEO will drive a large amount of highly relevant traffic to your website.
What Search Engine Optimisation will Ensure
My Search Engine Optimisation services will ensure that your website is fully optimised for optimum search engine placement. My services are specifically designed and developed to meet your business requirements and recommendations will offer you the best return on your investment.
How is Search Engine Optimisation (SEO) carried out?
Search Engine Optimisation involves various strategies for increasing a website’s visibility on SERPs to bring more organic visitors. SEO is carried out through the following methodology:
Keyword Research
Research and identify the most appropriate words to target and use within website content;
On-page Optimisation
Carry out improvements to various areas of a website such as website navigation, meta tags, header tags, alt tags and website copy;
Technical SEO
Ensure the website is technically sound and can be easily crawled and indexed by search engines;
Blog and Content Creation
Create high-quality, relevant content that engages and informs users, as well as helps with increasing rankings;
Link Development
Assessment of current links to website and competitor websites; acquisition of high-quality inbound links from other websites to boost website authority;
Monitoring, Reporting & Updating
Monitor website performance through analytics, staying up to date with the latest SEO best practices.
Using my tailored digital marketing services, my quality, impactful services will improve the online presence of your website and achieve a large number of high positions for the relevant search phrases on the major search engines.
I understand that a one-size-fits-all approach doesn’t work for SEO. I will develop and execute a customised search engine optimisation plan that is specifically crafted for your business and sector. Are you ready to start driving traffic and generating revenue from organic search?