Website & SEO Audits: Belfast & Northern Ireland
If your website isn’t generating the enquiries or sales you’d expect, or if you’re not sure why competitors are outranking you, an audit will tell you exactly what’s going on.
I offer four types of audit — SEO, social media, competitor analysis, and user experience. Each one gives you a detailed report with clear, prioritised recommendations you can act on straight away.Find out where your website or social media accounts are not working, why and how to fix.
Website Audits: SEO and Social Media Audits
This audit will help identify areas for improvement in website optimisation, including keyword usage, meta tags, site structure, and overall content quality, ultimately enhancing the site’s visibility and ranking on search engine results pages (SERPs). Specifically, the audit will assess:
SEO / Website Audit
A comprehensive review of your website’s SEO health — covering content, technical setup, site structure, and search visibility. Prioritised recommendations included.
✔️ Keyword Analysis & Mapping Review existing keywords for relevance, search volume, and ranking potential. Identify gaps and map high-value keywords to specific pages for improved targeting.
✔️ On-Page / Content Optimisation Analyse the quality and structure of product descriptions and blog content. Assess keyword placement, content relevance, and user engagement.
✔️ Blog Creation & Optimisation Review existing blogs for SEO optimisation and alignment with search intent. Provide recommendations for additional blog topics to target long-tail keywords.
✔️ Navigation & Site Architecture Evaluate how information is structured and presented (e.g., product categories, menus). Check for logical hierarchy and ease of navigation to improve user experience and SEO.
✔️ Meta Tags Review and optimise title tags and meta descriptions for click-through rates and keyword targeting. Identify and address missing or duplicate meta tags.
✔️ ALT Tags Assess all images for proper ALT tags to enhance accessibility and SEO. Ensure that ALT tags are descriptive and include relevant keywords where appropriate.
✔️ Semantic HTML Analyse header tag structure (H1, H2, H3) for logical hierarchy and keyword usage. Ensure proper use of semantic HTML for search engine clarity.
✔️ Duplicate Content Identify instances of duplicate content across the site and recommend solutions such as canonical tags or content rewrites.
✔️ Robots.txt & Meta Directives Examine the Robots.txt file to ensure search engines can crawl the site effectively. Review meta directives to identify any unnecessary restrictions.
✔️ HTTP Status Codes Test pages for HTTP errors (e.g., 404, 301 redirects). Ensure all redirects are properly implemented and that no outdated or broken links remain.
✔️ Page Speed Evaluate page load times on desktop and mobile using tools like Google PageSpeed Insights. Provide recommendations to improve speed, such as image compression, caching, and code minification.
✔️ XML Sitemap Review the XML sitemap for accuracy and completeness. Ensure all important pages are included and that the sitemap is submitted to search engines.
✔️ Website Features Review interactive elements (e.g., email sign-ups, live chat, functionality) to ensure they are user-friendly and enhance engagement.
✔️ Mobile SEO Test mobile responsiveness and usability using Google’s Mobile-Friendly Test. Check touch targets, font sizes, and overall mobile design consistency.
✔️ Structured Data / Schema Markup Review the implementation of schema markup (e.g., product schema, FAQ schema) to enhance search engine visibility and rich results eligibility.
✔️ Indexation & Crawlability Evaluate indexation issues by analysing the number of indexed pages versus submitted pages. Identify and fix crawl errors to ensure all critical pages are discoverable by search engines.
✔️ Local SEO Audit Assess the optimisation of Google Business Profile (GBP) and local citations.
Social Media Audit
Assessment of social media presence, audience engagement, and content strategy. Recommendations are included.
In regards to social media accounts, I will assess how well social channels are optimised in terms of:
✔️ Quality of the content being produced.
✔️ Consistency of the content being produced.
✔️ Current social media channels in terms of relevance and effectiveness.
✔️ Engagement levels with its followers, posts and responses.
✔️ Social media metrics, such as reach, engagement, click-through rates, and conversion rates.
UX / UI (User Experience) Usability Audits
A seamless, intuitive user experience (UX) is the cornerstone of a successful online presence, turning visitors into loyal customers. Specifically, the audit will assess:
Why Utilise My Services?
From content and SEO to technical aspects and user experience, I can assess every area of your online presence.