Is your digital presence living up to its potential? Are visitors exiting your site without engaging in key activities?

My comprehensive range of audits will evaluate every facet of your online presence. Choose from an SEO Audit Report, Social Media Audit Report, a Competitor Website and Social Media Audit Report or a UX / UI (User Experience) Usability Audit.

Find out where your website or social media accounts are not working, why and how to fix.

Website Audits: SEO and Social Media Audits

This audit will help identify areas for improvement in website optimisation, including keyword usage, meta tags, site structure, and overall content quality, ultimately enhancing the site’s visibility and ranking on search engine results pages (SERPs). Specifically, the audit will assess:

SEO / Website Audit

Assessment of social media presence, audience engagement, and content strategy. Recommendations are included.

✔️ Keyword Analysis & Mapping Review existing keywords for relevance, search volume, and ranking potential. Identify gaps and map high-value keywords to specific pages for improved targeting.
✔️ On-Page / Content Optimisation Analyse the quality and structure of product descriptions and blog content. Assess keyword placement, content relevance, and user engagement.
✔️ Blog Creation & Optimisation Review existing blogs for SEO optimisation and alignment with search intent. Provide recommendations for additional blog topics to target long-tail keywords.
✔️ Navigation & Site Architecture Evaluate how information is structured and presented (e.g., product categories, menus). Check for logical hierarchy and ease of navigation to improve user experience and SEO.
✔️ Meta Tags Review and optimise title tags and meta descriptions for click-through rates and keyword targeting. Identify and address missing or duplicate meta tags.
✔️ ALT Tags Assess all images for proper ALT tags to enhance accessibility and SEO. Ensure that ALT tags are descriptive and include relevant keywords where appropriate.
✔️ Semantic HTML Analyse header tag structure (H1, H2, H3) for logical hierarchy and keyword usage. Ensure proper use of semantic HTML for search engine clarity.
✔️ Duplicate Content Identify instances of duplicate content across the site and recommend solutions such as canonical tags or content rewrites.
Robots.txt & Meta Directives Examine the Robots.txt file to ensure search engines can crawl the site effectively. Review meta directives to identify any unnecessary restrictions.
✔️ HTTP Status Codes Test pages for HTTP errors (e.g., 404, 301 redirects). Ensure all redirects are properly implemented and that no outdated or broken links remain.
✔️ Page Speed Evaluate page load times on desktop and mobile using tools like Google PageSpeed Insights. Provide recommendations to improve speed, such as image compression, caching, and code minification.
✔️ XML Sitemap Review the XML sitemap for accuracy and completeness. Ensure all important pages are included and that the sitemap is submitted to search engines.
✔️ Website Features Review interactive elements (e.g., email sign-ups, live chat, functionality) to ensure they are user-friendly and enhance engagement.
✔️ Mobile SEO Test mobile responsiveness and usability using Google’s Mobile-Friendly Test. Check touch targets, font sizes, and overall mobile design consistency.
✔️ Structured Data / Schema Markup Review the implementation of schema markup (e.g., product schema, FAQ schema) to enhance search engine visibility and rich results eligibility.
✔️ Indexation & Crawlability Evaluate indexation issues by analysing the number of indexed pages versus submitted pages. Identify and fix crawl errors to ensure all critical pages are discoverable by search engines.
✔️ Voice Search Readiness Review site content for alignment with voice search queries, including question-based keywords.
✔️ Local SEO Audit Assess the optimisation of Google Business Profile (GBP) and local citations.

Contact me to book your SEO Audit

Social Media Audit

Assessment of social media presence, audience engagement, and content strategy. Recommendations are included.

In regards to social media accounts, I will assess how well social channels are optimised in terms of:
✔️ Quality of the content being produced
✔️ Consistency of the content being produced
✔️ Current social media channels in terms of relevance and effectiveness
✔️ Engagement levels with its followers, posts and responses
✔️ Social media metrics, such as reach, engagement, click-through rates, and conversion rates

Contact me to book your Social Media Audit

Competitor SEO and Social Media Audit

With a comprehensive audit of your competitors’ online strategies (both website and social media), you will have the necessary insights you need to surpass them. Recommendations are included.

My analysis delves deep into the online operations of your key competitors, providing you with a clear understanding of their strengths and weaknesses. The Audit assesses:

✔️ How well competitor websites are being promoted;
✔️ Incoming links pointing to competitor websites;
✔️ How usable and accessible competitor websites are;
✔️ Services and products that are provided with prices information, delivery, etc;
✔️ New products and services featured;
✔️ Features of their website (email, interactive chat, etc);
✔️ How well their websites are optimised;
✔️ How competitors are performing across social media;
✔️ What social media channels competitors are placing emphasis on and how successful are they;
✔️ How interactive are they with their customers and where there are failings in their approach.

This competitor audit is essential for developing a strategy to outperform your competitors and succeed in your market. It is comprehensive and easy to understand, addressing competitor weaknesses and threats.

Contact me to book your Competitor SEO and Social Media Audit


UX / UI (User Experience) Usability Audits

A seamless, intuitive user experience (UX) is the cornerstone of a successful online presence, turning visitors into loyal customers. Specifically, the audit will assess:

UX (User Experience) / Usability Audit

Enhance user satisfaction, increase engagement, and drive conversions with a website that truly resonates with your audience. Recommendations are included.

We meticulously analyse and provide actionable insights in key areas, including:
✔️ Website Navigation: We evaluate the structure and intuitiveness of information access, ensuring users can find what they need with ease.
✔️ Clarity of Communication: Your message should be loud and clear. We assess how well your website communicates your core values and offerings.
✔️ Consistency is Key: A consistent user experience reinforces brand trust. We scrutinize your website’s consistency in design, messaging, and user interaction.
✔️ Language and Tone: The words you choose speak volumes. We review your site’s language to ensure it aligns with your brand and speaks directly to your audience.
✔️ Aesthetics, Brand, and Design: Your website is a digital extension of your brand. We ensure your site’s design reflects your brand ethos and engages users.
✔️ Engaging Users for Feedback: Active user feedback mechanisms are invaluable. We evaluate how your website captures user feedback to foster improvement.
✔️ Support and Guidance: We assess the availability and accessibility of help and documentation, ensuring users have support when needed.
✔️ Empowering User Control: Users should feel in command. We examine the degree of control users have over their interactions with your website.
✔️ Beyond the Basics: Technical performance and other nuanced elements play a crucial role. We identify and address these to enhance overall UX.

Contact me to book your User Experience Audit


Why Utilise My Services?

From content and SEO to technical aspects and user experience, I can assess every area of your online presence.

Exceptional Digital Experiences

My approach ensures that your digital presence is user-friendly, optimised for search engines and engaging across social platforms; creating a cohesive and exceptional user journey.

Track Record of Digital Success

My expertise in integrating SEO, social media strategies, and UX improvements has consistently led to enhanced online visibility, higher user engagement, and increased conversions.

Digital Strategy Development

By working with you in every phase, from SEO and social media engagement to UX enhancements; I ensure a transparent and inclusive process that aligns with your vision and goals.

Order Your Website Audit Now – Contact Me Today