Are you a business looking to expand across the island of Ireland? Whether you’re based in Dublin and looking to break into the thriving Northern Ireland market, or operating in Belfast and seeking to tap into opportunities in the Republic of Ireland, the Trade Export Pathway by InterTradeIreland is designed to help you succeed. This unique programme offers tailored support, including funding, expert mentorship, and practical tools, to help businesses like yours achieve sustainable growth and unlock the full potential of cross-border trade.
The InterTradeIreland Trade Export Pathway is designed to help businesses in Northern Ireland and Ireland unlock the potential of cross-border trade. Through tailored support and specialist funding, this programme enables companies to develop the necessary skills, strategies, and resources to successfully engage in export activities. Whether you’re a small start-up or an established business looking to expand into new markets, this programme offers a pathway to achieve your goals.
What is the Trade Export Pathway?
The Trade Export Pathway is an initiative designed to enable businesses to thrive by taking advantage of cross-border opportunities. By offering access to fully funded or co-funded support, the programme ensures that businesses can:
- Conduct comprehensive market research to identify opportunities.
- Develop strategic plans tailored to their needs and goals.
- Execute those plans with practical, results-driven implementation support.
To find out more, go to https://intertradeireland.com/sales-growth/trade-export-pathway
Programme Structure: Steps in the Trade Export Pathway
The Trade Export Pathway provides structured, phased support to businesses:
Step 1: Research
- Market Research: Gain insights into potential markets, including demand analysis, economic trends, and sector opportunities.
- Competitor Analysis: Understand the strengths and weaknesses of competitors in your target market.
- Customer Insights: Validate your product’s demand by identifying target audience segments and their preferences.
- Regulatory Guidance: Navigate compliance requirements and legal standards for cross-border trade.
Step 2: Plan
- Export Strategy Development: Create a comprehensive export plan with clear objectives, budgets, and timelines.
- Sales and Marketing Strategies: Develop SMART goals and innovative promotional approaches to penetrate target markets.
- Budget Planning: Allocate resources effectively for your export initiatives.
Step 3: Implement
- Digital Marketing and SEO Support: Leverage online tools to build visibility and generate leads in cross-border markets.
- Sales Training: Equip your team with skills for effective customer engagement and lead conversion.
- Actionable Business Planning: Translate strategies into measurable activities to drive long-term growth.
Need Expert SEO or Digital Marketing Support for Your Website?
Businesses participating in the Trade Export Pathway programme have the opportunity to select from a list of expert consultants, ensuring they find the right match for their specific needs. If you’re searching for a digital marketing or SEO consultant who understands the unique challenges of cross-border trade, I bring a wealth of experience and proven success in this area. Here’s why businesses consistently choose to work with me:
Proven Expertise
With years of experience supporting businesses throughout Northern Ireland and Ireland, I specialise in crafting tailored strategies that drive measurable results. My work focuses on helping companies achieve visibility and growth in both local and cross-border markets. Whether you’re a start-up or an established SME, my strategies are designed to meet your unique goals and challenges.
Comprehensive Digital Marketing Services
I offer a wide range of services to ensure your business has the tools and strategies needed to succeed in competitive markets:
- Technical SEO: Ensure your website performs optimally, meets search engine standards, and delivers a seamless user experience.
- On-Page SEO: Improve your content, meta descriptions, and site structure to boost search engine rankings.
- Off-Page SEO: Build high-quality backlinks to enhance your domain authority and credibility.
- Local SEO: Increase your visibility in region-specific searches, targeting key areas like Belfast, Dublin, and Derry.
- Content Marketing: Develop engaging, high-quality content that resonates with your audience and drives conversions.
Grant-Focused Solutions
As an expert in aligning services with Trade Export Pathway funding criteria, I help businesses make the most of their grants. My focus is on high-impact areas such as website development, SEO strategies, and digital marketing campaigns, ensuring that your investment delivers long-term growth and success.
Results-Driven Approach
Every strategy I design is customised to your business’s specific goals, whether it’s increasing traffic, generating leads, or improving conversions. By focusing on measurable outcomes, I ensure that your business achieves sustainable growth and a tangible return on investment.
Additional Digital Marketing Service
In addition to core SEO and digital marketing strategies, I offer the following services to help your business thrive:
- Website and SEO Audits: Identify and resolve performance bottlenecks to enhance user experience and search engine visibility.
- SEO Training: Empower your team with the knowledge and tools to manage SEO in-house.
- Marketing Mentorship: Provide expert guidance to integrate SEO into your broader marketing strategies.
- Digital Account Management: Seamlessly manage campaigns to maximise impact and ROI.
FAQs
What is the InterTradeIreland Trade Export Pathway?
The programme is a government-funded initiative that helps businesses in Northern Ireland and Ireland expand into cross-border markets with tailored support and funding.
Who is eligible for the Trade Export Pathway?
To qualify, businesses must be based in Northern Ireland or Ireland, employ fewer than 250 staff, have a turnover between £50,000 and £40 million, and have been trading for at least 12 months.
What types of businesses benefit most from this programme?
The programme is ideal for SMEs, manufacturers, and service providers looking to grow their cross-border trade potential.
Can sole traders apply?
Yes, sole traders and partnerships are eligible if they meet the general criteria.
What sectors are excluded from funding?
Retail, tourism, hospitality, primary agriculture, and professional services are not eligible for the Trade Export Pathway.
What does the funding cover?
Funding supports activities such as market research, strategy development, digital marketing, SEO, website development, and sales training.
How much funding is available?
Up to £5,000 / €5,800 (ex VAT) is available per stage, with co-funding options for additional implementation projects.
Can funding be used for digital marketing?
Yes, the funding can be allocated to services like SEO, content marketing, and e-commerce optimisation.
How do I apply?
Applications can be submitted online through the InterTradeIreland website.
How long does each stage take?
Businesses have 8 weeks to complete each phase after approval.
What happens after my application is approved?
Approved businesses are matched with an Approved Service Provider to develop and implement their strategy.
What is the co-funding requirement?
Additional implementation projects may require a co-funding contribution of 25% to 50%.
What is included in the Research stage?
Activities include customer demand validation, competitor analysis, and understanding market regulations.
What makes this programme unique?
The Trade Export Pathway combines financial support with tailored mentorship and practical resources, empowering businesses to confidently navigate cross-border markets.
Get Expert Support
To find out more about the programme, go to https://intertradeireland.com/sales-growth/trade-export-pathway
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