2 Sep 2024

Web Copywriting: The Key to Digital Persuasion

posted in: Copywriting, Website Copy |

In today’s digital landscape, web copywriting has become an integral part of online business success. Crafting persuasive text that compels readers to take action is not just a skill; it’s a necessity. Effective web copy can significantly influence user behavior, ultimately driving conversions and revenue. This article will explore the essential components of web copywriting, offering practical tips to master this crucial skill.
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26 Jul 2024

What’s Included in a Usability Heuristic Report: Carrying out a Usability Audit

posted in: UX |

Incorporating usability as a component of SEO is crucial for enhancing both user experience and search engine rankings. Search engines like Google prioritise user satisfaction, and sites that are easier to navigate and use tend to rank higher in search results. Good usability reduces bounce rates and increases the time users spend on a site, both of which are important SEO metrics. Thus, improving usability not only benefits the users but also boosts the site’s visibility and effectiveness in search engine results.

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15 Jun 2024

Free Digital Marketing Consultancy/ Audit: Grow Your Business with AdvanSEO

posted in: Free Digital Consultation Offer |

I am delighted to offer a free, no-obligation, 1-hour digital marketing consultation (or free website consultation) for businesses in Belfast, Northern Ireland, and the UK. During this session, I will take a deep dive into your online presence, identify issues, and provide actionable solutions to enhance your digital strategy.… Read More

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