The H1 tag is an HTML heading tag you can use to create the main title or highlight the primary subject of a webpage. It comprises an opening <h1> tag, the title text, and a closing </h1> tag. Here’s an … Read More
For the longest time, Google has held the crown as the go-to search engine for every query that people might have. Google’s overarching popularity gave birth to search engine optimization, a process by which web owners can compete and rank … Read More
Marketers and businesses alike have highlighted SEO as an effective tool to drive traffic and conversions to a website. In hopes of basking in this lucrative opportunity, you may have hired an SEO company or decided to wing SEO yourself. … Read More
Onsite SEO stands as a cornerstone of your digital marketing strategy. It’s all about optimising your website to rank higher in search engine listings and attract more targeted traffic. Sounds simple, right? Here are the main elements to look at in terms of optimising the content on your website.… Read More
ChatGPT has been a game-changer, but it’s not the only player in the AI field. The world of large language models (LLMs) is vast and varied, each offering unique features and advantages. Whether you’re after affordability, specific functionalities, or just … Read More
Schema markup is code you add to your webpage that tells a search engine what your content is about. If you can tell Google the meaning behind your content, it can show your content to the right people. This can … Read More
Identifying technical SEO issues might be simple enough through tools like Google Search Console (GSC), but applying the relevant fixes is a different matter entirely. However, every business with an online presence should prioritize technical SEO. Optimized content is essential … Read More
When it comes to SEO, getting backlinks are critical for businesses. And if you’re familiar with SEO tactics, you’ll know that ‘dofollow’ links, in particular, are critical for businesses. They are the lifeblood of a website’s success, providing a steady … Read More
SEO or search engine optimization is arguably the best organic strategy to promote a business or person through a website. It is a digital marketing approach that enhances a website to effectively get it to the top positions of search … Read More
The holidays are a time when many people do their shopping online. If you’re running an e-commerce store, you can prep it for seasonal shopping to increase your traffic and sales. In this guide, you’re going to discover 10 holiday … Read More