Keyword research is the fundamental pillar of a successful marketing campaign. It acts as a bridge, connecting your content with the search intent of your target audience. In this article, we will cover the power of keywords and share some … Read More
While local SEO is fairly straightforward, improving your website’s position in search results across languages and regions is anything but. Should you target a language or a country – or both? Should you choose ccTLDs (and what are those, anyway?), … Read More
It’s no secret that building high-quality backlinks is crucial for search engine optimization (SEO) success. It improves your website’s search engine rankings and drives organic traffic. However, frequently finding new opportunities for link acquisition can be difficult. 52.3% of digital … Read More
Onsite SEO stands as a cornerstone of your digital marketing strategy. It’s all about optimising your website to rank higher in search engine listings and attract more targeted traffic. Sounds simple, right? Here are the main elements to look at in terms of optimising the content on your website.… Read More
Keep up to date with all the happenings in the world of digital marketing. This week: Google News Google may open the Google Guarantee to some local organic search opportunities – and it could mean big changes to the way … Read More