How do you ensure your web presence is strong enough to weather the storm of competition? The secret lies in a tool as old as modern business itself – the SWOT analysis. … Read More
Writing for the web is different from traditional forms of writing. It is a landscape where users demand information quickly and efficiently. Studies indicate that 55% of visitors spend fewer than 15 seconds on a website.… Read More
Understanding the competition is a critical part of any business strategy, especially in the digital era. With the rapid growth of online businesses, keeping an eye on your competitors is vital to maintaining a competitive edge.… Read More
An SEO audit involves a series of checks to ascertain your website’s search engine-friendliness across multiple areas. … Read More
Onsite SEO stands as a cornerstone of your digital marketing strategy. It’s all about optimising your website to rank higher in search engine listings and attract more targeted traffic. Sounds simple, right? Here are the main elements to look at in terms of optimising the content on your website.… Read More
I am delighted to offer a free, no-obligation, 1-hour digital marketing consultation (or free website consultation) for businesses in Belfast, Northern Ireland, and the UK. During this session, I will take a deep dive into your online presence, identify issues, and provide actionable solutions to enhance your digital strategy.… Read More
Improving your website’s position in search results across languages and regions internationally is a complex task.
This article explores the importance of international SEO, its distinction from local SEO, and how to effectively target specific languages and countries.… Read More
Topic clusters and pillar pages are advanced SEO strategies designed to enhance website structure and user experience. A topic cluster consists of a central pillar page covering a broad topic comprehensively, linked to more specific subtopics. This robust internal linking structure boosts SEO by improving site crawlability and indexing.… Read More
Broken links are hyperlinks on websites that no longer work because they point to pages that have been deleted, moved, or are otherwise unavailable. … Read More
H1 Tags are crucial for both web content organization and SEO, helping to clarify the page structure for search engines and readers, enhancing the visibility across search engines like Google.… Read More