Lots happening in the world of digital marketing this week! So we have gathered some articles that we found interesting and have listed them below…enjoy!
Following a year of lockdown-related growth in 2020, retail ecommerce sales in Western Europe will continue to rise through 2025. By the end of next year, ecommerce sales will account for 14.8% of total retail sales in the region and hit nearly $660 billion…
https://www.emarketer.com/content/ecommerce-western-europe-continues-beat-previous-expectations
Uppercase and lowercase characters matter when it comes to website URLs, says Google’s John Mueller, so it matters whether the characters are uppercase or lowercase…
https://www.searchenginejournal.com/google-urls-are-case-sensitive/421264/
Beginning today, Google Ads will show advertisers historical data for queries that received impressions but no clicks in the search terms report for Search and Dynamic Search Ads campaigns, the company announced Thursday. “Historically, the report only ever showed queries that resulted in a click,” Pallavi Naresh, senior product manager at Google, told Search Engine Land, “We knew that advertisers wanted more data and we had to make investments in our tech stack to show this magnitude of data in Google Ads”…
This set of guides is for developers who are building websites and that want to ensure that the site works well with Google. The focus is on online commerce sites (ecommerce), but many of the points are equally relevant to sites that list products that are only available at brick and mortar stores. When you share your ecommerce data and site structure with Google, Google can more easily find and parse your content, which allows your content to show up in Google Search and other Google surfaces. This can help shoppers find your site and products…
https://developers.google.com/search/docs/advanced/ecommerce/overview
9 HTML Tags (& 11 Attributes) You Must Know for SEO HTML is the foundation of a webpage. Discover the key HTML tags and attributes that are crucial to good SEO. Find out their uses and how to code them…
https://www.searchenginejournal.com/html-tags-attributes-seo/
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