Keep up to date with all the happenings in the world of digital marketing. This week:
Google News
Google may open the Google Guarantee to some local organic search opportunities – and it could mean big changes to the way small businesses set themselves apart- and it also has some interesting ramifications for local businesses and consumers alike.
https://www.searchenginejournal.com/google-my-business-profile-program-upgrades-breakdown/378732/
Voice Search News
Around 27% of online users worldwide use mobile voice search. Here’s why and how you should probably start optimizing for this growing trend.
Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms.
Content Marketing News
What do you do when you follow a content marketing guide but it fails anyway? Here are all the ways you can analyze your failures and improve on them.
searchenginewatch.com/2020/08/27/content-marketing-fails-how-to-analyze-and-improve
LinkedIn News
LinkedIn rolled out new features for Pages Wednesday to help companies promote their events, learn more about their followers and facilitate communication among employees directly on the platform. The updates include a new “My Company” Tab, “Events” tab and the ability to “View Page Followers.”
Accessibility News
In an effort to make Twitter more accessible, the company plans to introduce automated captioning by next year. Twitter is working on adding automated captions to audio and video as part of a larger effort to make the platform more accessible.
https://www.searchenginejournal.com/twitter-automated-captions/379778/
Design News
Are you in the early planning stages of a new website? Here are the trends that web designers and their clients expect to embrace in the year to come.
https://www.searchenginejournal.com/web-design-trends/306667/
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