Digital Marketing News – August

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Last month, Facebook published its first Global State of Small Business Report, which provided a snapshot of how SMBs around the world are dealing with the COVID-19 pandemic, based on responses from more than 30,000 small business owners across 50 countries.

And the results, as you might expect, were sobering:

https://www.socialmediatoday.com/news/facebook-publishes-new-report-on-the-impacts-of-the-covid-19-lockdowns-on-s-1/583438/

Are you looking for ways to improve your business website in 2020? Want to know the techniques that can increase the number of leads your website generates? The team from Red Website Design share 7 ways to generate more leads from your website in this infographic.

https://www.socialmediatoday.com/news/7-tips-for-a-more-effective-business-website-in-2020-infographic

New data has revealed that the number of global social media users grew to 3.96 billion at the start of July 2020, which is a surge of more than 10% in the past year. This also means that more than half the world’s population now use social media:

SEOs and site owners love to talk about various Google ranking factors. While we know content and links are still important signals, there is always chatter about elements that Google has repeatedly stated don’t actually affect rankings.

https://searchengineland.com/seo-myth-busting-what-is-not-a-google-search-ranking-factor-338741

LinkedIn has announced some new additions to its Sales Navigator platform, as it works to provide more solutions to help businesspeople increasingly working remote, and unable to hold regular face-to-face meetings with clients.

https://www.socialmediatoday.com/news/linkedin-adds-new-alerts-and-lead-management-options-to-sales-navigator/583427/

What your eCommerce ad strategy should look like for Q4 based on COVID-19’s impact in the first half of 2020 and predictions for the quarter

https://searchengineland.com/how-to-prepare-your-e-commerce-ad-strategy-for-an-uncertain-q4-339279

Facebook announces Paid Online Events, a way for businesses to monetize online events on Facebook.

https://www.searchenginejournal.com/facebook-announces-paid-online-events-for-small-business-recovery/

Are you demonstrating your SEO expertise? Show your potential SEO clients that you know what you’re doing by asking most (or all) of these questions.

https://www.searchenginejournal.com/questions-to-ask-potential-seo-clients

Facebook is merging Messenger chats with Instagram direct messages, giving users a way to access both inboxes from the same place.

https://www.searchenginejournal.com/facebook-messenger-merging-with-instagram-direct/

https://www.socialmediatoday.com/news/7-tips-for-a-more-effective-business-website-in-2020-infographic

Turn your local business profiles in the search results into portals that can deliver customers right from your listings.

https://searchengineland.com/how-to-optimize-your-google-local-knowledge-panel-339173

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