Fascinating report from Boston Consulting Group and Snapchat- which looks at how Generation Z consumers behaviour online has changed due to COVID-19.
The report has found that there has been an exponential growth in ecommerce over the past 8 weeks than in the last decade.
“In many cases, Gen Z and millennial consumers have altered their behaviors and spending more dramatically than older generations have..”
For more information go to:
https://www.bcg.com/publications/2020/how-marketers-can-win-with-gen-z-millennials-post-covid.aspx
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