COVID-19 Consumption Behaviors Influence Gen Z Activity

Fascinating report from Boston Consulting Group and Snapchat- which looks at how Generation Z consumers behaviour online has changed due to COVID-19.

The report has found that there has been an exponential growth in ecommerce over the past 8 weeks than in the last decade.

“In many cases, Gen Z and millennial consumers have altered their behaviors and spending more dramatically than older generations have..”

For more information go to:

Leave a Reply

Your email address will not be published. Required fields are marked *