SEO and usability

Incorporating usability as a component of SEO is crucial for enhancing both user experience and search engine rankings. Search engines like Google prioritise user satisfaction, and sites that are easier to navigate and use tend to rank higher in search results. Good usability reduces bounce rates and increases the time users spend on a site, both of which are important SEO metrics. Thus, improving usability not only benefits the users but also boosts the site’s visibility and effectiveness in search engine results.