Delivering the right message to the right audience is one of the cornerstones of successful marketing. Content; visual or written, should ‘speak’ to your target audience.
Whether it’s blog posts, articles, infographics, or social media posts; a targeted, finely curated content plan will ensure your digital communications convert leads into customers.
What is Involved in Content Marketing Consultancy and Planning?
Content Marketing Consultancy encompasses a full suite of services designed to elevate your brand’s online presence. The various elements include:
Content Audit
I will review current content and identify areas for improvement. I will assess your website, social media posts and your email communications.
Content Plan Creation
I will craft a comprehensive Content Plan, designed to align business goals and ensure engaging and optimised content to amplify your brand’s presence.
Competitor Research
I will assess all the types of content your competitors produce- from written to visual, identifying opportunities to gain a competitive edge in the market.
Case Studies / Testimonials
I will showcase your success stories, from client testimonials to detailed case studies, highlighting how your solutions tackle challenges and deliver results.
Website Content Development
I will create a strategic recommendationdocument to optimise both SEO performance and user experience (UX).
Visual Marketing – Animations & Videos
I will work with you to create highly targeted and informative videos and animations that can be utilised on website and socials.
Blog Articles
I will create blog articles that appeal to your target audience. These articles will be written with search engine optimisation (SEO) in mind.
Email Marketing
I will develop Email campaigns that engage your audience with compelling content, driving conversions and fostering lasting relationships with subscribers.
Influencer Collaboration
I will partner with influencers within your industry to co-create content to extend brand’s reach, enhance engagement, and build trust with your target market.
My Approach to Planning and Creating Compelling Marketing Content
With a strategic blend of insightful blog posts, engaging articles, dynamic infographics, and compelling social media content, my content marketing consultancy, planning, and management services are designed to resonate with your audience and drive conversions.
I craft a content strategy that not only aligns with your brand’s goals but also ‘speaks’ directly to your audience’s aspirations and challenges, transforming casual browsers into loyal customers. Partner with us to transform your content marketing into a powerful asset for business growth.
A well-crafted, bespoke content marketing strategy can help your business stand out and achieve its key performance indicators (KPIs). It will consider your target audience, their needs, their pain points, their aspirations, and behaviours. Don’t let poorly optimised content go unnoticed any longer. Contact me today.