Want to increase brand awareness? Improve lead generation? Establish thought leadership?
Delivering the right message to the right audience is one of the cornerstones of successful content marketing. Content; visual or written, should ‘speak’ to your target audience. Whether it’s blog posts, articles, infographics, or social media posts; a targeted, finely curated content plan will ensure your digital communications convert leads into customers.
Content marketing will build a strong, ongoing relationship with your audience, as well as establish your business as authoritative in its industry sector.
I will help your business succeed through strategic content marketing. From initial consultancy to creating a content plan, through to execution. I will work with you and your team to develop your content and deliver your content marketing needs. Contact me today.
Methodology
Content Audit
I will review current content and identify areas for improvement. I will assess your website, your social media posts and your email communications. I will take a deep dive into old and existing marketing materials to see what has worked well in the past.
Competitor Content Audit
Following my assessment of your current business content, I will review the competitive landscape. I will assess all the types of content your competitors produce. From the written to the visual, I will critically assess content in terms of what I believe to be best practices and evaluate their overall effectiveness. This will allow me to identify areas where your content can stand out and differentiate itself from the competition, helping you gain a competitive edge in the market.
Content Marketing Strategy
From here I will create a content plan. This plan will cover a vast digital area. The plan will detail how site content will be altered, added or removed. It will also detail the types of content that your business should create within the next 6 months / year.
After you’ve decided and agreed on the content plan, we’ll create a timeline and get to work on building your brand.
Visual Marketing – Animations & Videos
Whether it is animated or filmed, I will work with you to create highly targeted and informative videos and animations that can be utilised on your website and your socials to attract new target audiences, increase online brand recognition, boost social interaction, and optimise conversion.
Case Studies / Testimonials
Demonstrating the effectiveness of your products and services through case studies and customer testimonials is a powerful marketing tool. From simple assets featuring client feedback to more indepth examinations of your solutions, I will make sure your audience understands the impact you have on addressing challenges and providing results.
Website Content
Optimising website content involves ensuring that the content is relevant, high- quality,appealing and optimally written for search engines. I will recommend changes and additions to content to ensure it increases engagement, calls users to action, and is search engine friendly.
Blog Articles
I will create blog articles that appeal to your target audience. These articles will be written with search engine optimisation (SEO) in mind. By incorporating relevant keywords, creating valuable and informative content, and encouraging user engagement; optimised content will drive more organic, targeted traffic to your website.
Email Marketing
I will work with you and your team to deveIop an email marketing strategy that will help you keep your audience informed and engaged. Whether it’s business updates, promotions, cross-marketing, or links to information on your website; I will ensure that your emails are well-crafted, visually appealing, and aligned with your overall marketing goals.
A well-crafted, bespoke content marketing strategy can help your business stand out and achieve its key performance indicators (KPIs). It will consider your target audience, their needs, their pain points, their aspirations, and behaviours. Don’t let poorly optimised content go unnoticed any longer. Contact me today.