Website & SEO Audits: Belfast & Northern Ireland

If your website isn’t generating the enquiries or sales you’d expect, or if you’re not sure why competitors are outranking you, an audit will tell you exactly what’s going on.

I offer four types of audit: SEO, social media, competitor analysis, and user experience. Each one gives you a detailed report with clear, prioritised recommendations you can act on straight away. Every audit now includes an AI search readiness check alongside the traditional SEO review. That covers whether AI crawlers can access your site, whether your content is structured for AI citation, and where your competitors are appearing in AI-generated answers that you are not.

Website Audits: SEO and Social Media Audits

SEO / Website Audit

A comprehensive review of your website’s SEO health — covering content, technical setup, site structure, and search visibility. Prioritised recommendations included.

✔️ Keyword Analysis & Mapping Review existing keywords for relevance, search volume, and ranking potential. Identify gaps and map high-value keywords to specific pages for improved targeting.
✔️ On-Page / Content Optimisation Analyse the quality and structure of product descriptions and blog content. Assess keyword placement, content relevance, and user engagement.
✔️ Blog Creation & Optimisation Review existing blogs for SEO optimisation and alignment with search intent. Provide recommendations for additional blog topics to target long-tail keywords.
✔️ Navigation & Site Architecture Evaluate how information is structured and presented (e.g., product categories, menus). Check for logical hierarchy and ease of navigation to improve user experience and SEO.
✔️ Meta Tags Review and optimise title tags and meta descriptions for click-through rates and keyword targeting. Identify and address missing or duplicate meta tags.
✔️ ALT Tags Assess all images for proper ALT tags to enhance accessibility and SEO. Ensure that ALT tags are descriptive and include relevant keywords where appropriate.
✔️ Semantic HTML Analyse header tag structure (H1, H2, H3) for logical hierarchy and keyword usage. Ensure proper use of semantic HTML for search engine clarity.
✔️ Duplicate Content Identify instances of duplicate content across the site and recommend solutions such as canonical tags or content rewrites.
✔️ Robots.txt & Meta Directives Examine the Robots.txt file to ensure search engines can crawl the site effectively. Review meta directives to identify any unnecessary restrictions.
✔️ HTTP Status Codes Test pages for HTTP errors (e.g., 404, 301 redirects). Ensure all redirects are properly implemented and that no outdated or broken links remain.
✔️ Page Speed Evaluate page load times on desktop and mobile using tools like Google PageSpeed Insights. Provide recommendations to improve speed, such as image compression, caching, and code minification.
✔️ XML Sitemap Review the XML sitemap for accuracy and completeness. Ensure all important pages are included and that the sitemap is submitted to search engines.
✔️ Website Features Review interactive elements (e.g., email sign-ups, live chat, functionality) to ensure they are user-friendly and enhance engagement.
✔️ Mobile SEO Test mobile responsiveness and usability using Google’s Mobile-Friendly Test. Check touch targets, font sizes, and overall mobile design consistency.
✔️ Structured Data / Schema Markup Review the implementation of schema markup (e.g., product schema, FAQ schema) to enhance search engine visibility and rich results eligibility.
✔️ Indexation & Crawlability Evaluate indexation issues by analysing the number of indexed pages versus submitted pages. Identify and fix crawl errors to ensure all critical pages are discoverable by search engines.
✔️ Local SEO Audit Assess the optimisation of Google Business Profile (GBP) and local citations.
✔️ AI Search Readiness Review robots.txt for AI crawler access (GPTBot, ClaudeBot, PerplexityBot). Assess content structure for AI citability. Check schema markup implementation. Identify where competitors are being cited by AI tools and where gaps exist. Review whether an llms.txt file would benefit the site. For background on why this matters, see my guide to AI Search and GEO.

Contact me to book your SEO Audit

Social Media Audit

Assessment of social media presence, audience engagement, and content strategy. Recommendations are included.

In regards to social media accounts, I will assess how well social channels are optimised in terms of:
✔️ Quality of the content being produced.
✔️ Consistency of the content being produced.
✔️ Current social media channels in terms of relevance and effectiveness.
✔️ Engagement levels with its followers, posts and responses.
✔️ Social media metrics, such as reach, engagement, click-through rates, and conversion rates.

Contact me to book your Social Media Audit

Competitor SEO and Social Media Audit

With a comprehensive audit of your competitors’ online strategies (both website and social media), you will have the necessary insights you need to surpass them. Recommendations are included.
I review your main competitors’ websites and social media to identify where they are stronger than you in search and where the gaps are you can exploit.

✔️ How well competitor websites are being promoted.
✔️ Incoming links pointing to competitor websites.
✔️ How usable and accessible competitor websites are.
✔️ Services and products that are provided with prices information, delivery, etc.
✔️ New products and services featured.
✔️ Features of their website (email, interactive chat, etc).
✔️ How well their websites are optimised.
✔️ How competitors are performing across social media.
✔️ What social media channels competitors are placing emphasis on and how successful are they.
✔️ How interactive are they with their customers and where there are failings in their approach.

Contact me to book your Competitor SEO and Social Media Audit


UX / UI (User Experience) Usability Audits

A UX audit reviews how easy your website is to use and whether visitors can find what they need and take action without frustration.

UX (User Experience) / Usability Audit


✔️ Website Navigation: I evaluate the structure and layout of your site to make sure visitors can find what they need quickly and without confusion.
✔️ Clarity of Communication: I assess how clearly your website communicates what you do, who it’s for, and what action visitors should take.
✔️ Consistency: I review your site for consistency in design, messaging, and interaction patterns. Inconsistency erodes trust.
✔️ Language and Tone: I check that the language on your site is appropriate for your audience and aligned with your brand.
✔️ Visual Design and Branding: I assess whether your site’s design reflects your brand professionally and supports rather than hinders the user experience.
✔️ Feedback and Contact: I evaluate how easy it is for visitors to get in touch, leave feedback, or ask questions.
✔️ Support and Guidance: I check whether help, documentation, or guidance is available where users are likely to need it.
✔️ User Control: I review whether visitors can navigate, filter, and interact with your site without frustration or dead ends.
✔️ Technical Performance: I assess loading speed, mobile responsiveness, and accessibility issues that directly affect the user experience.

Contact me to book your User Experience Audit


Why Work With Me

From content and SEO to technical aspects and user experience, I can assess every area of your online presence.Over 20 years in SEO and digital marketing. CIM associate tutor. Go Succeed NI mentor. Intertrade Ireland consultant. See my case studies, read testimonials, or find out more about me.

Get in touch to discuss which audit is right for your business.