GEO

AI | Artificial Intelligence (AI)
The Fundamentals Are Still the Same: What Darren and I built at Elemental Creative in 2002 and what it tells us about GEO, AEO and AI SEO today.
ByNoreen Pickering
I have been trying to get my head back into work mode, just reading different articles, and I noticed there seems to be this proliferation of new terms around AI and SEO; GEO, AEO, SXO, AI SEO… and it got me thinking.
Read More The Fundamentals Are Still the Same: What Darren and I built at Elemental Creative in 2002 and what it tells us about GEO, AEO and AI SEO today.
Artificial Intelligence (AI)
Your Customers Are Searching Differently. Is Your Website Ready?
ByNoreen Pickering
Over the past year, a growing number of your potential customers have stopped using Google the way they used to. Instead of typing a few keywords and scrolling through a list of results, they are asking questions directly to AI tools like ChatGPT, Perplexity, and Google’s own AI-powered search features. They are getting full, conversational answers without ever clicking through to a website.
Read More Your Customers Are Searching Differently. Is Your Website Ready?